What wine medals really mean, and why they matter

 There are so many different wines on the market it can make your head spin. It’s almost impossible for the average person to walk in to a store and choose a good quality bottle of wine with confidence.

Or is it?

If a wine has won a medal, you should generally feel certain that it is a good quality wine and has been given credibility from the palates of some of the world’s top wine experts.

Does that mean that you will like a medal-winning wine more than a non medal-winning wine? No, not necessarily. Quality and taste are 2 totally different things.


Nevertheless, a medal does mean something for a wine and it’s vineyard.

Wine competition judges are generally very disciplined and follow strict guidlines when tasting wines and awarding medals. Also, they have very talented palates and a keen understanding of what makes a good quality wine.

Typically, wines are tasted “blind” so judges therefore can’t discriminate against or in favor of a wine based on where it’s from or who made it. Additionally, judges usually work in teams, helping to ensure that they mark and rate the wines fairly and honestly.

Whether a wine qualifies for a medal, and whether that medal is gold, silver or bronze, depends on how many points the wine is ultimately given by the judging panel. In general, a bronze medal means the wine has potential – perhaps it will blossom with age or is worth keeping an eye on in its future vintages. A silver medal indicates the wine is something special and worth seeking out. And a gold medal wine has top scores for both quality and character – a must try within its category.

At the end of the day, all that matters is that you like a wine and enjoy drinking it. But at Château Wines Direct, we expect nothing short of top quality from our vineyards, and we are proud to have so many medal-winning wines. It may not mean that you enjoy drinking them any more or any less, but it certainly recognizes all of the hard work and dedication our vineyards put in to making the top-quality wines we offer.


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Due to the COVID-19 situation in Denmark, Château Wines Direct can no longer promise the same delivery times as earlier. But you can still confidently order all of your favorite wines!

Château Wines Direct is following the situation closely, and we are doing all we can to ensure that your orders arrive at your door as quickly as possible. We use disinfectant hand gel and wear gloves at all times when packing orders in our warehouse.

It is still possible to pick up orders from our warehouse, but only by contacting us first to arrange a day and time: wine@chateauwinesdirect.com.

We appreciate your understanding in these extraordinary times. Take care of yourselves – and others. Cheers!


We offer flat-rate shipping costs so you can order as much wine as you want without having to pay extra!

Shipping within Denmark is DKK 100 and normally arrives within 1-4 business days.

Shipping to Sweden is SEK 200 and normally takes 4-7 business days.

You can also choose to pick up your order from our warehouse in Fredensborg, DK.

Read more about our shipping process here.

Pga. COVID-19 situationen i Danmark, kan Château Wines Direct sandsynligvis ikke længere love samme leveringstider som før. Men derfor kan du stadig trygt bestille alle dine yndlingsvine!

Château Wines Direct følger situationen tæt, og vi gør alt, hvad vi kan for at få jeres forsendelser frem hurtigst muligt. Vi bruger håndsprit og handsker på vores lager når vi gør jeres pakker klar.

Det vil stadig være muligt at bestille med afhentning fra vores lager, men kun efter aftale – så husk at skrive til os for at aftale tid: vin@chateauwinesdirect.dk.

Vi håber på forståelse i disse ekstraordinære tider. Pas på jer – og hinanden.


Vi tilbyder faste forsendelsesomkostninger, så du kan bestille så meget vin som du vil uden at skulle betale ekstra!

Forsendelse inden for Danmark er DKK 100, og ankommer normalt inden for 1-4 arbejdsdage.

Forsendelse til Sverige er SEK 200, og tager normalt 4-7 arbejdsdage.

Du kan også vælge at hente din ordre fra vores lager i Fredensborg, DK.

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